katelyn amar

United States Postal Service

Branding, Organic Social Content

During my time as a Design intern for Weber Shandwick, I collaborated with both the strategy and creative team to create fun and engaging social content for the United States Postal Service. The USPS participated in social trends with an emphasis in a love for all things postal. This included illustrations to celebrate the release of a new stamp, postal holidays like Thank a Mail Carrier Day, memes, and Instagram Reels. Take a look at some of the posts that I’ve had a hand in designing and concepting. 

See more work here.



Creative Leads: Maddie Stevens, Emma LeMay
Copy: Anna Kennedy, Robert Schneider, June Hernandez, Julius Johnson
Oversight: Dane Rahlf, Alejandro Rosado, Tony Avila

Face the Fight which is a coalition of corporations, foundations, nonprofit organizations that are focused on brining attention and awareness to veteran suicide prevention. Face the Fight is committed to breaking the stigmas that surround the topic of suicide to create open conversations and gain support.

Launched by USAA in 2023, Face the Fight now has 175 coalition members and $85M committed to reduce veteran suicide. With the help and oversight from the creative team at Weber Shandwick, I was able to contribute a creative design concept, as well as assist on the final design for their annual report that further details what the coalition was able to accomplish in 2023.

Take a look at the final report here.

Creative Leads: Leslie Badani, Josh McGuire
Design Team/Oversight: John Chavez, Yaniv Haddad

Inbetween is a zine that explores the “inbetween” state that many first-generation children exist in. During my thesis year I explored the influence American and Latin-American culture had on me whether it was through music, pop-culture, food, and place. Many of my experiments and short design sprints explored change whether that was through place, and identity such as changes in traditions and culture. The result was a zine that was a compilation of my findings tied together through the story of my family and how they brought together the two separate cultures together.

Deliverables: Risograph Zine, Motion Design, Publication Design

Explorations

Freestyle NYC is a Latin-Fusion restaurant concept influenced by my mother’s experience of growing up in New York City during the 80’s and 90’s. Under the art direction and guidance of Monica Velarde from the New York Times I created a brand system for the restaurant concept. Freestyle is a form of electronic dance pop music that formed in the 80’S in New York. Highly coveted by the Latino, Black, and Italian communities in multiple cities in the U.S., Freestyle aims to bring Tthe energy, flavor, and community of cultures in one place and let the music play. 

The Summer Solstice occurs every year on June 20th, marking the beginning of the summer season. Guided by Rachel Park Goto from Google, I created a set of eight playful stickers that can be used across social media to celebrate the longer and warmer days.

Deliverables: Motion Design, Illustration